Yandex Direct setup and management

I build and manage Yandex Direct campaigns end to end: search and Yandex Advertising Network, analytics in Yandex Metrica, and optimization for cost per lead rather than clicks. Yandex-certified specialist: Direct Pro at the Advanced level, and Metrica.

Yandex Direct Pro specialist certificate

The certificate confirms that the specialist has the highest level of expertise in Yandex Direct tools and the advanced skills needed to run campaigns professionally.

Program: Direct Pro. Level: Advanced. Number: 300885. Valid until 16.12.2026. Issued by Yandex.

Yandex certification

Yandex-certified specialist: Direct and Metrica. Listed in the Yandex catalog of Yandex Direct setup specialists. I work under a contract, as a sole proprietor or as a private individual.

• Yandex Direct: certified specialist
• Yandex Metrica: certified specialist

Services and prices from the Yandex profile

• Campaign setup from scratch: from 15,000 RUB
• Campaign management: from 35,000 RUB
• Metrica audit and recommendations: from 7,000 RUB

Industries

• Retail
• Logistics and transportation
• Real estate
• Manufacturing
• Equipment and electronics
• Services
• Hotels and hospitality
• Online stores

What is included

• Keywords and structure: I collect the queries, clean them with negative keywords and split them into campaigns and ad groups so every ad answers its query.
• Search, YAN and Campaign Wizard: Separate campaigns for search and for the Yandex Advertising Network, strategies set for the goal, not for clicks.
• Ads and extensions: Copy written for the query, sitelinks, callouts, business card, images and video for YAN.
• Yandex Metrica and goals: Goals, funnels, e-commerce and the link with Direct: you see where the leads come from.
• Management and optimization: Negative keywords, bids, tests of ads and landing pages, cleaning YAN placements.
• Reporting: A clear report: spend, leads, cost per lead, what was done and what comes next.

How the work goes

• 1. Brief and audit: I study the niche, the site, the current ads and the competitors. We agree on the goal and the budget.
• 2. Setup: Keywords, structure, ads, Metrica and goals. I get your approval before the launch.
• 3. Launch and tests: The first weeks: cleaning queries and placements, testing bids and ads.
• 4. Management and scaling: Optimization for cost per lead, regular reports, growing the budget on what works.

Get in touch: Telegram or e-mail nikitadenisov7548@gmail.com.