Facebook and Instagram ads

I launch and manage paid ads on Facebook and Instagram: audiences and lookalikes, creatives tailored to each placement, funnels and retargeting, A/B tests of ad combinations, and cost-per-lead reporting.

Audiences

• Interests and behaviour: Audiences built on interests, demographics and what people do on Facebook and Instagram.
• Lookalike: Audiences similar to your customers: from a customer list, the pixel or your followers.
• Retargeting: Bringing back people who visited the site, wrote in Direct or watched a video to the end.
• Customer lists: Uploading the customer base, splitting it into segments, excluding current customers from cold campaigns.

Placements

• Facebook: Feed and video.
• Instagram: feed: Square and vertical, carousels.
• Instagram: Stories: Vertical 9:16, static and short video.
• Instagram: Reels: Short vertical video with a native feel.

Creatives and tests

• Static and video: Made for the placement and format: square for the feed, vertical for Stories and Reels.
• Copy and offers: Each audience segment gets its own angle and offer.
• A/B tests: Combinations of audience, creative and landing page. Weak ones go off, working ones scale.

How the work goes

• 1. Brief and audit: I study the product, the audience, the competitors and the current ad account.
• 2. Preparation: Pixel and events, audiences, campaign structure, creatives for the placements.
• 3. Launch and tests: The first weeks: testing combinations, switching off the weak ones, finding the creatives that work.
• 4. Scaling: Growing the budget on what works, retargeting, a report on leads and their cost.

Get in touch: Telegram or e-mail nikitadenisov7548@gmail.com.